Have you ever fantasized about what it would be like to live in a truly beautiful place, a 100-percent artistic location? Well, why not try this recreation of Van Gogh’s inner sanctum? The Art Institute of Chicago faithfully recreated Van Gogh’s bedroom, and it’s “renting” on Airbnb for only $10 per night—a price that actually guarantees visitors mere access to the museum.
Consider it a whole new way to experience the artistic genius of one of history’s most creative minds.
Van Gogh, a master of Dutch Post-Impressionism, is now responsible for another masterpiece: one of the most amazing Airbnb rentals ever.
“This room will make you feel like you’re living in a painting,” reads Airbnb’s description. “It’s decorated in a Post-Impressionist style, reminiscent of Southern France and times gone by. Its furniture, bright colors, and artwork will give you the experience of a lifetime.”
Here’s a peek at the actual room.
The Art Institute of Chicago commissioned a life-sized recreation of Van Gogh’s bedroom based on three of his paintings. It’s the first time that the three versions of Van Gogh’s “The Bedroom” will be on display together in North America. The Van Gogh pieces were created to depict life in his Arles, France, home and were originally created between the years 1888 and 1889.
The exhibition, called “Van Gogh’s Bedrooms,” runs from Feb. 14 through May 10 at the Art Institute. While the re-creation of the room based on his paintings is the focus of the entire exhibit, there are more than 30 pieces of art as part of the showing, including music, images, and scrolling text.
The people behind the genius use of Airbnb are popular advertisers like Leo Burnett. As the ad agency behind one of the world’s biggest brands (McDonald’s), they’re no strangers to making splashy fun come to life. In fact, the agency’s executive creative director, John Montgomery, was a consultant on the advertising-based sitcom “The Crazy Ones,” so they know how to poke fun at works of art and turn the lens on themselves. It’s no wonder their fun innovation is catching on.
“We thought the best way to help people understand Van Gogh’s life was to invite them to spend a night in this room,” said Pete Lefebvre, the Burnett associate creative director. “What better way to give people a glimpse into his mind than to create a truly immersive, one-of-a-kind experience like this?”
There’s no doubting the immersion.
Staff at the event are reporting that the availability of the most innovative Airbnb local ever is very tight. The museum is using social media websites Twitter and Facebook to take so-called bookings in blocks. The $10 nightly rate is a tongue-in-cheek tease to get people into the museum. Your “host” Van Gogh says this nightly rate happens to “include tickets” to the entire exhibition.
In fact, the ad reads, “I’m charging $10 for no other reason than that I need to buy paint. However, I will be happy to provide you with tickets to my exhibition at the Art Institute of Chicago.”
Let’s hope he can afford as much paint as he wants!
“We hope it’s a way to bring fresh eyes and fresh perspective to the painting, which has long been an icon of our permanent collection,” said Amanda Hicks, speaking on behalf of the art institute.
Dying to try it out? You can “rent” the Airbnb suite located within Chicago’s River North neighborhood (which happens to be where the Art Institute is locate). It will be available for rental starting Sunday, Feb. 14.
Yep, Valentine’s Day.
So if your Valentine is into fine art, now you just might have the perfect bed and breakfast (minus the breakfast).